Applications for our 2023 Market Entry Accelerator have now closed
…but that’s not the end of it! We’ll be back next year looking for scaling Australian fast-moving consumer goods (FMCGs) businesses that want expert advice and connections in order to enter the UK market, including an exclusive opportunity to pitch to a leading UK supermarket chain.
BUILD YOUR UK MARKET ENTRY STRATEGY
The 5-week Brisbane market entry strategy program will cover:
- The landscape for FMCG businesses in the UK
- Building a value proposition and brand to compete in the UK
- Export market investment strategies
- Strategic partnerships, channels and building your opportunity pipeline
- An exclusive opportunity to virtually pitch to a leading UK Supermarket chain
The mid-program 2-week London immersion will consist of:
- An on-the-ground market access program, including activities to support participant’s understanding of the funding landscape, legal and regulatory considerations (including GDPR, UK contract law and Brexit) and networking opportunities.
- Meetings with key distributors, partners, customers and investors.
- An opportunity to meet with the heads of several leading UK supermarket chains
What did our 2019 participants have to say?
OUR SELECTION CRITERIA
BUSINESS CRITERIA:
- Must be an Australian FMCG business ready to scale internationally
- Must currently have robust supply chain/production practices.
- Must have sufficient experience supplying product to large retailers/previous exporting experience preferable
STRONG DESIRE TO EXPORT TO THE UK:
- Possess a strong commitment to begin exporting to the UK market.
- Possess a dedicated team with the ability (technical infrastructure and resources) to implement strategies and solutions, or the ability to build one.
- Must have sufficient funds available to commit to executing on a suitable opportunity (such as a successful pitch to Sainsbury’s)
COMMITMENT TO PARTICIPATE:
- Participants should be CEO’s with optional support from other C-level executives or business development roles
- Ensure you can commit to attending all workshops and program activities
- Ensure that you can participate and finance the international travel component of the program to London (estimated at $6,000 plus GST per person (tax deductible under the Export Market Development Grant)
A fast moving consumer good (FMCG) is one produced quickly, for relatively little cost and sold for wide public consumption. Such products include, but are not limited to:
- Premium pizza
- Plant-based/meat-free frozen goods
- Plant-based/meat-free meal solutions
- International restaurant and street food brands
- Bakery counter
- Eco houseld and personal care goods
- Premium salad dressings
- Marmalades
- Honey
- Gravy
- Vegan canned meat/meals
- Plant based dairy products
- Healthy snacks
THE SUPERMARKET PITCH
We will be connecting with multiple UK retailers to give participants the advantage of connecting with the partners that best suit their brand/product strategy.
During the London Immersion trip, participants will have the opportunity to visit retailers in person and better understand what they need to do to stand a chance of being stocked.
Once back in Australia and when a participants’ proposition/pitch is ready, we will facilitate a pitch to a major UK supermarket.
In 2019 we partnered with Sainsbury’s to hold a buyer pitch day with the retailer.